Foreword / Sir Walter Bodmer -- Authors' biographies -- Introduction: public engagement in an evolving science policy landscape / Richard A.L. Jones -- What it Helps to Know Beforehand: Deficits and dialogues: science communication and the public understanding of science in the UK / Simon J. Lock; Explaining the world: communicating science through the ages / James Hannam; Richard Jennings; The public's view of science / George Gaskell, Sally Stares and Nicole Kronberger; The common language of research / Tracey Brown; Not 100% sure? The 'public' understanding of risk / John Adams; The ethos of science vs. ethics of science communication: on deficit and surplus models of science-society interaction / Alfred Nordmann -- Policy Makers, the Media and Public Interest Organisations: Research and public communication in EU policy and practice / Michel Claessens; Tackling the climate communication challenge / Andrew C. Revkin; Dealings with the media / Stephen White; Dealings with the U.S. media / Chris Mooney; Relations with public interest organisations: consumers / Sue Davies MBE; Relations with public interest organisations: patients and families / Alastair Kent; Relations with environmental organisations: a very personal story / Piet Schenkelaars -- What You Can Do and How To Do It: Building relations with the various groups / David J. Bennett; Finding the right words: how to shine in radio and television interviews / Peter Evans; Nanotechnology and the media: front page or no story? / Richard Hayhurst; The power of the podcast: the Naked Scientists' story / Chris Smith; The social web in science communication / Hayley Birch; Dealing with dilemmas and societal expectations: a company's response / Lise Kingo and Susanne Stormer; Science festivals / Nicola Buckley and Sue Hordijenko; Things to see and do: how scientific images work / Rikke Schmidt Kj'rgaard; The triple helix: the undergraduate student-run face of science communication / James Shepherd; Public understanding of research: the Open Research Laboratory at the Deutsches Museum / Paul Hix and Wolfgang M. Heckl; 'Imagine': a communication project putting life sciences in the spotlight / Patricia Osseweijer and Tanja Klop -- And Finally, Evaluating and Embedding Science Communication: Evaluating success: how to find out what worked (and what didn't) / Laura Grant; Effectively embedding science communication in academia: a second paradigm shift? / Maarten C.A. van der Sanden and Patricia Osseweijer.