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Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.

By: Scott, David Meerman.
Contributor(s): Jurek, Richard | Cernan, Eugene, 1934-.
Material type: materialTypeLabelBookPublisher: Cambridge, Mass. ; London : The MIT Press, c2014Description: xiii, 130 pages : illustrations (some col.), facsims., map, plans, ports. ; 25 x 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262026963 (hardcover : alk. paper).Subject(s): Project Apollo (U.S.) -- Public relations -- History | United States. National Aeronautics and Space Administration -- Public relations | Space flight to the moon -- United States -- History -- 20th century | Moon -- Exploration -- History -- 20th century | Astronautics -- Press coverage -- United States -- History -- 20th centuryDDC classification:
List(s) this item appears in: Apollo - Books in RC
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Item type Current location Collection Call number Status Date due Barcode
Book Science Museum London
Dana Research Centre Library: Books
Science & Technology Studies Collection 629.788:93 SCOTT (Browse shelf) Checked out 06/04/2021 2402275417

Includes bibliographical references (pages 126-129).

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