Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
By: Scott, David Meerman.
Contributor(s): Jurek, Richard | Cernan, Eugene, 1934-.
Material type:
BookPublisher: Cambridge, Mass. ; London : The MIT Press, c2014Description: xiii, 130 pages : illustrations (some col.), facsims., map, plans, ports. ; 25 x 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262026963 (hardcover : alk. paper).Subject(s): Project Apollo (U.S.) -- Public relations -- History | United States. National Aeronautics and Space Administration -- Public relations | Space flight to the moon -- United States -- History -- 20th century | Moon -- Exploration -- History -- 20th century | Astronautics -- Press coverage -- United States -- History -- 20th centuryDDC classification:
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Science Museum London Dana Research Centre Library: Books | Science & Technology Studies Collection | 629.788:93 SCOTT (Browse shelf) | Checked out | 06/04/2021 | 2402275417 |
Includes bibliographical references (pages 126-129).
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