| 000 -LEADER |
|---|
| fixed length control field |
01624cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17915108 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkLS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151221163137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131023s2014 maua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013039798 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780262026963 (hardcover : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TL789.8.U6 |
| Item number |
A58156 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing the moon : |
| Remainder of title |
the selling of the Apollo lunar program / |
| Statement of responsibility, etc. |
David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Cambridge, Mass. ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
The MIT Press, |
| Date of publication, distribution, etc. |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 130 pages : |
| Other physical details |
illustrations (some col.), facsims., map, plans, ports. ; |
| Dimensions |
25 x 29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 126-129). |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Project Apollo (U.S.) |
| General subdivision |
Public relations |
| -- |
History. |
| 610 10 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
United States. |
| Subordinate unit |
National Aeronautics and Space Administration |
| General subdivision |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Space flight to the moon |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Moon |
| General subdivision |
Exploration |
| -- |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Astronautics |
| General subdivision |
Press coverage |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Additional authors |
Jurek, Richard. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Additional authors |
Cernan, Eugene, |
| Dates associated with a name |
1934- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
160429 |
| Koha biblioitemnumber |
160429 |
