Scott, David Meerman.

Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. - Cambridge, Mass. ; London : The MIT Press, c2014. - xiii, 130 pages : illustrations (some col.), facsims., map, plans, ports. ; 25 x 29 cm

Includes bibliographical references (pages 126-129).

9780262026963 (hardcover : alk. paper)


Project Apollo (U.S.)--Public relations--History.
United States. National Aeronautics and Space Administration --Public relations.

Space flight to the moon--History--United States--20th century.
Moon--Exploration--History--20th century.
Astronautics--Press coverage--History--United States--20th century.

TL789.8.U6 / A58156 2014

Jurek, Richard. Cernan, Eugene, --1934-